Sharan Balasubramanian is the Senior Manager of Incentive Compensation, Analytics and Reporting at Sun Pharma. On this episode of the Go To Masters Show, she shares insights from the pharmaceutical industry where sales reps don't directly influence sales but must navigate complex stakeholder ecosystems.

• Understanding pharmaceutical industry complexities where multiple moving parts affect simple prescriptions
• Designing fair incentive compensation across diverse geographies and product lifecycles
• Using field rides and continuous feedback loops to make analytics truly useful for end users