Peter Van Lier is the Senior Sales Operations and Commercial Excellence Leader at Imperative Care. On this episode of the Go To Masters Show, he shares his journey from coding data warehouses at multinational medical device companies to building RevOps systems from dollar zero at a neurovascular startup.

• How sales and operations planning prevents hyper growth from outstripping capacity in every department
• Why territory planning requires adding human color to black and white analytics data
• The FC Barcelona approach to developing RevOps talent in-house rather than fighting competition for it