Yuval Bresler is the Director of Revenue Operations at Yotpo. On this episode of the Go To Masters Show, he shares his unconventional path from Israeli Justice Department attorney to RevOps leader and his unique approach to optimizing business operations.

• His framework for managing friction across cross-functional teams—knowing when to reduce it and when to increase it.
• How AI will reshape RevOps by handling mundane tasks while elevating teams to focus on strategic insights and navigation.
• Why challenging your operators and making them defend their processes is essential for continuous optimization.