Pre-Registration, Sessions, Speakers, Hotels, Transportation & More
Planning to attend Dreamforce 2025? Here's your go-to guide on all that you need to know about the world's largest AI technology event.
What is Dreamforce 2025?
At its core, Dreamforce 2025 is Salesforce's premier annual conference that brings together the global Trailblazer community to explore how AI agents, real-time data, and CRM create a digital labor force that scales with you, enhances every interaction, and unlocks capacity like never before.
As one of the most influential technology events in the world, attendees can expect cutting-edge product demos, breakthrough AI use cases, and insights into what's next, all delivered live over three action-packed days.
This isn't your typical corporate conference. Dreamforce 2025 focuses on:
✅ Learning from world-changing leaders to hands-on training and demos
✅ Connecting with thousands of leaders, experts, and peers
✅ Having fun with top-tier entertainment and the legendary Dreamfest concert
✅ Giving back through volunteer opportunities and community impact
The three-day format gives you plenty of time to dive deep into sessions while building meaningful connections with peers facing similar challenges in the age of AI transformation.
📅 When & Where
Dates: October 14–16, 2025
Location: Moscone Center, San Francisco, CA
Virtual Option: Salesforce+ (free broadcast experience)
🎫 Registration & Pricing
Current Pricing Tiers
- Last Chance: $1,899 (save $400 off full price)
- Full Conference: $2,299 (full conference price)
- Group Pass: $999 per person when registering 5+ team members (save $1,300 per person)
Team Discounts
Special rates for groups of 5 or more. Register 5 or more team members and unlock exclusive group pricing – just $999 per pass. That's an extra $1,300 off per person and over $6,500 in total savings.
Cancellation Policy
Full refund available until registration deadline. After that date, registrations become non-refundable.
What's Included
Your conference pass includes access to:
- All keynotes, breakouts, and theater sessions
- Hands-on training and roundtable discussions
- On-site certification exams (AI Associate and Data Cloud Consultant, with limited seating and a value of up to $200)
- Networking events and Welcome Reception
- Dreamfest concert
- Daily lunch and refreshments
🎒 Trailblazer Bootcamp (Optional Add-On)
Dates: October 11–13, 2025
Price: $1,899 (save $400 off the full Bootcamp pass price of $2,299)
Location: Salesforce offices in downtown San Francisco, CA
Get Salesforce-savvy and accelerate your path to certification with three days of immersive, hands-on training led by product experts. Included in the Bootcamp pass is one certification exam voucher code for use on a certification exam on the last day of Bootcamp or to save and use after the event.
🏨 Where to Stay
Conference Hotels: Multiple San Francisco hotels with official Dreamforce rates
Book Early: Special conference rates are available until September 19, 2025, but rooms fill up quickly.
Important Details:
- Booking through the Dreamforce registration portal saves hundreds, even thousands
- Inventory is limited, available on a first-come, first-served basis
- Shuttle service available from official hotels to the Moscone Center
Why Stay at Conference Hotels:
- Walk to all sessions without dealing with San Francisco's weather
- Easy networking with other attendees
- Guaranteed rooms at negotiated rates
- Support Salesforce's ability to offer competitive conference pricing
Alternative Options: If conference hotels are full, the SoMa and Union Square areas offer numerous hotels within walking distance. Just remember that October can be busy in San Francisco, so book early and expect higher rates.
✈️ Getting There & Around
Flying to San Francisco:
- San Francisco International (SFO): 14 miles from venue - Major international hub with frequent flights
- Oakland International (OAK): 20 miles from venue - Often more convenient for domestic travel
- BART express service is available from both airports
Public Transportation: The venue is perfectly connected to San Francisco's public transit system:
- Powell Street and Montgomery Street BART stations (2-minute walk from Moscone)
- Yerba Buena/Moscone MUNI Metro station (right across from the venue)
- Caltrain service to 4th & Townsend Streets for regional connections
- Multiple bus routes serve the downtown area
Driving: San Francisco is accessible via major highways: US-101, I-280, and I-80. However, parking can be expensive and traffic heavy, so public transit is often more convenient.
📅 Schedule
Main Conference Schedule
🎓 Certification Opportunity
- Your Dreamforce conference pass includes one certification exam (valued up to $200) on a space-available basis
- Trailblazer Bootcamp takes place at Salesforce offices in downtown San Francisco, CA
Trailblazer Bootcamp & Certification Program
📚 Sessions & Learning Opportunities
What to Expect
With more than 1,500 sessions over three days, maximize your time by creating a schedule that suits your needs. This year, it will be the largest AI event in the world, where you can learn how to transform your company into an AI enterprise.
Session Catalog: For detailed session information and to reserve your spots, visit the Dreamforce 2025 Session Catalog
Session Planning Tools
New This Year:
- Reserve seats for deep learning sessions, think hands-on trainings, roundtables, and workshops, plus one certification session
- Session Summaries by Einstein for sessions you miss - easily access session highlights and takeaways in short, digestible recaps
- Personalized Trail Map with sessions and experiences curated by your role and interests
Agenda Builder: Sync your agenda with your Google Calendar, iCalendar, or Outlook calendar to see your entire week at a glance.
Session Types Include:
- AI and Automation workshops focusing on implementation strategies
- Industry-Specific Insights for healthcare, finance, retail, and more
- Developer and Admin technical workshops
- Customer Success Stories with real-world ROI examples
- Product Demos of the newest Salesforce features
- Certification preparation sessions
Sessions You Need to Look Up To
Build or Buy: 7 RevOps Stack Decisions for 2026
Discover seven pivotal RevOps build-or-buy calls that could make or break your 2026 strategy, plus an ROI playbook and AI rollout tactics from Notion's GTM Strategy team and Everstage leadership.
Speakers: Siva Rajamani, Co-Founder & CEO, Everstage | Brian Le, Global Sales Compensation Partner, Notion
Role: IT Business Leader, Operations
Industry: Financial Services, Technology
Product: Revenue Cloud, Sales Cloud
Topic: Agentic AI
Session Type: Theater Session
Level: Intermediate
5 Steps to Rightsize Your GTM Tech Stack
Learn five easy ways to tackle a fragmented tech stack, save money, and transform your selling organization. Learn how your peers are thinking about consolidation vs. point solutions.
Speakers: Tyler Wellington, Marketing Director, Salesforce | Dave Hanna, VP of Architecture & Strategy, Pax8
Role: Administrator, Sales
Product: Sales Cloud, Agentforce
Session Type: Roundtable Session
Level: Intermediate
Aligning Incentive & Outcomes: 5 Keys to Driving Performance
Incentives falling flat? Let's change that. Explore five proven ways to align incentives with outcomes. We'll dive into best practices that drive smarter compensation and lasting performance.
Role: Sales
Product: Sales Cloud
Session Type: Roundtable Session
Level: Intermediate
AI-Led Enterprise Transformation for Future-Ready Growth
Drive enterprise-wide transformation with AI, automation, and data-driven strategies. Enhance agility, efficiency, and innovation to deliver long-lasting business impact. Speaker: Managing Director, Global Salesforce Practice, Brillio
Role: Executive, IT Business Leader, Sales
Product: Sales Cloud, Salesforce Platform, Service Cloud
Topic: Thought Leadership
Session Type: Theater Session
Level: Advanced
🎤 Star-Studded Speaker Lineup
AI pioneers. Visionary CEOs. Global icons. Dreamforce puts you in the room with the people shaping what's next.
Confirmed Speakers Include:
- Ellen Pompeo - Actress & Producer. Golden Globe-nominated actress and producer. Advocate for equity and representation in the entertainment industry
- Andrew Ng - Founder, DeepLearning.AI; Managing General Partner, AI Fund. AI visionary and entrepreneur. Founder of DeepLearning.AI, Co-Founder of Coursera, and architect of modern AI education
- Tekedra Mawakana - co-CEO, Waymo. Tech leader shaping the future of mobility. As co-CEO of Waymo, she's driving trusted, scalable AI for autonomous vehicles
- Jesse Eisenberg - Actor, Filmmaker & Playwright. Best known for The Social Network, Eisenberg brings a creative voice to the tech stage
- America Ferrera - Award-Winning Actor & Director. Advocate for inclusion in media and celebrated for her work in Barbie and Ugly Betty
- Rob Lowe - Actor, Director & Author. Hollywood veteran with insights on resilience, storytelling, and transformation
More speakers to be announced soon.
Beyond Sessions: The Complete Experience
Networking & Community
Connect with thousands of leaders, experts, and peers to find new ways of solving modern challenges.
Entertainment
🎵 Dreamfest Concert Two stages. Two unforgettable performances. One epic night.
Choose your stage, set your vibe, and kick the night off your way. Rock out with one of the most influential and successful rock bands in history, Metallica, or backflip into the high-energy set of Grammy-nominated global pop sensation, Benson Boone.
What's Included:
- General admission entry included with your Dreamforce registration
- Two stages featuring both performers
- Free food and drinks throughout the event
- World-class music and entertainment
- Networking opportunities in a relaxed atmosphere
Supporting UCSF Benioff Children's Hospitals: Your night. Your choice. All to benefit UCSF Benioff Children's Hospitals. This is Dreamfest. Only at Dreamforce.
Location: Takes place indoors and outdoors at Chase Center and Thrive City on San Francisco Bay.
Pro Tip: The fog can roll in, making for a cool evening, so be sure to bring layers!
Expo Hall Experience
- Customer Success Expo - Explore the Salesforce ecosystem
- AI Stands with Agentforce Demos - Hands-on with the latest AI capabilities
- Salesforce Campground - Live product demos and hands-on experiences
- Partner Showcase - Latest innovations from the partner ecosystem
🚨 Important Details
Accessibility
- All venues are wheelchair-accessible via ramps and elevators
- Accessible seating available throughout venues
- Shuttle services available for disabilities
- Contact: df25accessibletransport@kushnershuttles.com or 818-428-7607
Virtual Attendance
Can't make it to San Francisco? No problem! Catch all the action on Salesforce+ with:
- Live-streamed keynotes
- Expert-led sessions
- Virtual hands-on trainings
- Product demos
- On-demand recordings after the event
Meet Everstage at Dreamforce’25
As companies evolve their commission strategies, having the right technology becomes essential. Everstage is a modern Sales Performance Management (SPM) platform that automates commission workflows, replacing spreadsheets and legacy systems with real-time visibility and transparency. With a 4.9/5 rating from 2,000+ reviews on G2 and Gartner, Everstage is trusted by enterprises worldwide, including Gray TV, Diligent, Trimble, and Docebo to align incentives with business goals. Featured in Gartner's Market Guide and Forrester's Wave™ Report on Sales Performance Management.
We'll be at Booth #607!
Stop by our booth to:
- See live demos of our commission automation platform
- Discuss your specific sales compensation challenges with our experts
- Learn how companies like yours are transforming their commission processes
- Grab some cool swag and surprise gifts
