Success Story

Avaya Moves from an SPM Platform That Needed IT to One That Empowers Ops

Customer Logo
Avaya is an enterprise software leader that helps the world’s largest organizations and government agencies forge unbreakable connections.
Headquarters
Morristown, New Jersey, USA
Employees
Industry
Hi-tech software
TechStack

The Challenge

Leading enterprise organizations trust Avaya to strengthen the customer connections that deliver business value. The company unifies what can be a fragmented communications experience, connecting the channels, insights, and workflows that help build customer loyalty and fuel growing success.

As the heart of their business, Avaya operates a global sales organization spanning the Americas, Europe, and APAC, with hundreds of sellers, pre-sales engineers, and services professionals operating under highly complex and constantly evolving compensation plans. 

For Trenli Crest, Senior Director of Sales Compensation Design and Administration, and Mireille Gourraud, Director Sales Compensation Administration, the mandate is mission‑critical: to design scalable commission plans, execute them flawlessly, and ensure every seller is paid accurately and on time without exception.

That mandate was constrained by Avaya’s previous legacy vendor. While it initially appeared capable of supporting Avaya’s needs, the user experience for the sales teams was nowhere near a seamless experience. Accessing commission data was cumbersome and time‑consuming. Information was buried under layers of navigation, leading many sellers to verify calculations themselves.  

The company also encountered persistent limitations in flexibility, and performance.

Trenli Crest
“Our prior supplier expected us to change our processes versus them changing their product to match what we needed. Without our IT team, I don’t think the solution would have been usable for us. It was like being in a boat with holes, someone always had to be there plugging them.”
Trenli Crest
Senior Director, Sales Compensation

The Solution

When Avaya re‑entered the market to evaluate alternatives in early 2025, the team took a disciplined, side‑by‑side approach comparing multiple vendors across real‑world scenarios, internal scoring, and cross‑functional feedback. The goal was to fundamentally improve how sales compensation was designed, administered, and experienced.

Unanimous decision to choose Everstage

Avaya evaluated several well‑known platforms and enterprise planning tools. While some solutions were familiar and others powerful, each came with trade‑offs: lingering rigidity, excessive complexity, heavy implementation effort, and cost constraints.

Everstage consistently emerged on top. Across compensation, IT, and sales operations teams, Everstage received the highest scores, proving its value was not limited to a single function.

Trenli Crest
“We had 3 or 4 different internal teams evaluate the vendors independently. Every group that scored the vendors—IT, compensation, sales ops—rated Everstage the highest. It wasn’t just the sales compensation administration team.”
Trenli Crest
Senior Director, Sales Compensation

Partnership mindset grounded in listening and flexibility

What truly differentiated Everstage was its approach to partnership. Instead of pushing rigid workflows, the Everstage team invested time in understanding Avaya’s unique processes.  Unconventional requirements were met with curiosity and a problem‑solving mindset, not resistance.

Mireille Gourraud
“Never once did Everstage say, ‘Why do you need that?’ There was no judgment and only willingness to understand. For the first time, we felt listened to, understood, and supported with creativity.”
Mireille Gourraud
Director Sales Compensation Administration

No‑code platform built for compensation teams

One of Avaya’s goals from the beginning was to reduce dependency on their IT team. Everstage’s low‑code, no‑code architecture empowered compensation professionals to own plan configuration, adjustments, and administration directly. IT’s role shifted from hands-on execution to light governance and oversight.

Trenli Crest
“We’re not coders, we just want to manage sales compensation and Everstage allowed us to do just that. The IT team is probably involved in 30% of what they were before.”
Trenli Crest
Senior Director, Sales Compensation

The Results

Although Avaya has only been live on Everstage for a short time, the impact is already evident across operations, sales experience, and future readiness.

Reduced operational burden

The most immediate win was operational efficiency. With far less reliance on IT, the compensation team moved faster, responded to changes independently, and focused on higher‑value work. This independence improved agility without sacrificing accuracy or control.

Mireille Gourraud
“We don’t need to ask IT for every single step anymore.”
Mireille Gourraud
Director Sales Compensation Administration

Improved transparency and trust

Sales feedback is overwhelmingly positive, something Avaya had not experienced with any previous compensation administration system. Sellers can now quickly see what they’re being paid, why they’re being paid, and how calculations were derived. Instead of spending time validating commissions, they can focus more of their efforts on selling.

Trenli Crest
“It’s the accessibility, ease of use, and transparency. They don’t have to keep clicking through a maze to find one simple piece of information hidden behind 7 layers. They’re looking at their commission statements in a snippet of time now and are very happy with Everstage.”
Trenli Crest
Senior Director, Sales Compensation

In the anonymous post-implementation feedback survey conducted by Trenli and Mireille, the sales team shared extremely positive reviews about Everstage.

“The new tool is perfect and delivers good details.”
“Everstage comp platform has been great; it’s clear, intuitive and makes compensation payout easy to understand for me.”
“Everstage- far better than our previous compensation tool!”

Strong foundation for future innovation

While the initial months focused on replicating existing processes accurately, Avaya is now looking ahead. Features like integrated queries, mobile access, and earnings estimators are high on the roadmap.

Trenli Crest
“There are things on the horizon that will go over incredibly well with sales associates, like the Crystal forecaster for example. We are also looking to make use of queries to bring it all under one roof in Everstage.”
Trenli Crest
Senior Director, Sales Compensation

With Everstage, Avaya has a platform that evolves alongside its business—one that supports both today’s needs and tomorrow’s ambitions.

Ready to make sales commissions your strongest revenue lever?

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